We like to say - "there is wool, and there is Wisewool™." Aside from producing the best wool on the planet (in our opinion) for use in sleep essentials, our family values align beautifully. 

They first source premium strong wool from selected farms in the Gisborne region. The fibre is then scoured (washed) to remove dirt, grease, and other impurities. Only natural detergents and a deodoriser are used – so no impurities or harsh chemicals are introduced to the wool. Wisewool™ then adds its unique value (specialist machinery), enhancing the superpowers of pure wool to produce soft, supportive, and resilient Cloud wool for our pillows and cushions, as well as needle-punched blanketing for our duvets and sleep masks.

For more information on Wisewool™, visit their website or watch their inspiring episode on Country Calendar (the video is also ready to play below).

SPECIAL OFFER - Purchase 2 or more items (excluding refill packs) featuring Wisewool™ and save 20% (discount automatically applied in shopping cart).