We like to say — “there is wool, and there is Wisewool™.” Aside from producing the best wool on the planet (in our opinion) for use in our sleep products, our family values align beautifully.

Wisewool™ sources premium strong wool from selected farms in the Gisborne region. The fibre is then scoured (washed) to remove dirt, grease, and other impurities. Only natural detergents and a deodoriser are used, so no harsh chemicals are introduced to the wool.

Wisewool™ then adds its unique value through specialist machinery, enhancing the natural superpowers of pure wool to create soft, supportive, and resilient Cloud wool for our pillows and cushions, as well as needle-punched blanketing for our duvets and sleep masks.

For more information on Wisewool™, visit their website or watch their inspiring episode on Country Calendar below.